Erica had the chance to attend Vanity Fair's #LiftTOUR in Frisco, Texas recently and agreed to chat about her experience here at McKinney Mommas.
Take it away, Erica!
I recently had the opportunity to attend Vanity Fair’s nation-wide bus tour “Bras Across America:Vanity Fair Lingerie LiftTOUR” blogger preview event when it made a stop at Stonebriar Mall.
The initiative encourages women to come in for a bra fitting while having the opportunity to donate a bra to Dress for Success, and give a lift to a woman who needs a little support.
Vanity Fair welcomed us with a
delicious spread of food while we listened to representatives from
Vanity Fair and Dress for Success Dallas explain the promotion.
The
partnership of the two entities is a product of Vanity Fair’s
recent Women Who Do™ initiative – a powerfully uplifting campaign
dedicated to praising and celebrating the everyday triumphs of women
everywhere while highlighting the brand’s long-standing commitment
to producing quality, luxurious lingerie.
Dress for Success is an
organization dedicated to promoting the economic independence of
disadvantaged women by providing professional attire, career
development tools and network support to help women thrive in work
and in life. Dress for Success operates in more than 130 cities and
16 countries, and has helped more than 775,000 women work towards
self-sufficiency since its inception in 1997.
Next we were invited to the Vanity Fair
LiftTOUR bus for a bra fitting. Yikes!
Did you know that you should have a
bra fitting once every year? I didn’t, and I wasn’t wearing the
correct size. That’s not a huge surprise since my last fitting was
two kids ago!
Vanity Fair sent me home with a nice, new, properly
fitted bra. I took advantage of the chance to write an inspirational
message for another woman, which was tied to a brand new bra that
Vanity Fair will donate to Dress for Success.
The tour has left the Dallas area, but the tour is still going strong. So encourage your friends and family around the country to attend the event in their hometown.
The tour has left the Dallas area, but the tour is still going strong. So encourage your friends and family around the country to attend the event in their hometown.
Each woman that goes in for a fitting at
a LiftTOUR event will receive a coupon towards their new bra
purchase, and will be able to write their own note of encouragement
and donate a bra on Vanity Fair’s behalf to Dress for Success.
I
support Women Who Do™, do
you?
To see if the #LiftTOUR is stopping in your town, check out the tour bus map here!
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