McKinney Mommas: Is Vanity Fair's #LiftTOUR Bus Stopping In Your Town? Google+

Wednesday, September 3, 2014

Is Vanity Fair's #LiftTOUR Bus Stopping In Your Town?

I'm not always able to make it to all the events I'm invited to, so I've enlisted the help of a guest writer (also the mother of my 3 year old's BFF), Erica R. to check out local events when I'm tied up.

Erica had the chance to attend Vanity Fair's #LiftTOUR in Frisco, Texas recently and agreed to chat about her experience here at McKinney Mommas.  

Take it away, Erica! 
McKinney Mommas Vanity Fair Dress For Success

I recently had the opportunity to attend Vanity Fair’s nation-wide bus tour “Bras Across America:Vanity Fair Lingerie LiftTOUR” blogger preview event when it made a stop at Stonebriar Mall. 

The initiative encourages women to come in for a bra fitting while having the opportunity to donate a bra to Dress for Success, and give a lift to a woman who needs a little support.

Bra Fitting Donation Tour Bus

Vanity Fair welcomed us with a delicious spread of food while we listened to representatives from Vanity Fair and Dress for Success Dallas explain the promotion. 

The partnership of the two entities is a product of Vanity Fair’s recent Women Who Do™ initiative – a powerfully uplifting campaign dedicated to praising and celebrating the everyday triumphs of women everywhere while highlighting the brand’s long-standing commitment to producing quality, luxurious lingerie. 

Dress for Success is an organization dedicated to promoting the economic independence of disadvantaged women by providing professional attire, career development tools and network support to help women thrive in work and in life. Dress for Success operates in more than 130 cities and 16 countries, and has helped more than 775,000 women work towards self-sufficiency since its inception in 1997.

Dress For Success Event

Next we were invited to the Vanity Fair LiftTOUR bus for a bra fitting. Yikes!

Did you know that you should have a bra fitting once every year? I didn’t, and I wasn’t wearing the correct size. That’s not a huge surprise since my last fitting was two kids ago! 

Vanity Fair sent me home with a nice, new, properly fitted bra. I took advantage of the chance to write an inspirational message for another woman, which was tied to a brand new bra that Vanity Fair will donate to Dress for Success.

The tour has left the Dallas area, but the tour is still going strong. So encourage your friends and family around the country to attend the event in their hometown.

Each woman that goes in for a fitting at a LiftTOUR event will receive a coupon towards their new bra purchase, and will be able to write their own note of encouragement and donate a bra on Vanity Fair’s behalf to Dress for Success.

               I support Women Who Do™, do you?

To see if the #LiftTOUR is stopping in your town, check out the tour bus map here!

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